Around this time every year, groups across the country celebrate and support inclusion in the construction industry.
It isn’t just about checking boxes or filling a quote; inclusion is a critical component of a stronger, more innovative, and resilient workforce. While larger companies may have dedicated resources for diversity and inclusion initiatives (called “DEI”), small companies can also make impactful changes that benefit both employees and the bottom line.
Here’s why inclusion is essential, even in construction, and some practical ways for smaller groups can work to cultivate an inclusive environment.
Why Inclusion Matters in the Construction Industry
Broadens the Talent Pool
Inclusion expands the talent pool, making it easier to fill labor shortages that are common in construction. When companies are open to hiring people of diverse backgrounds, abilities, genders, and ages, they gain access to a wider array of skilled individuals.
Increases Innovation and Problem-Solving
Diverse teams bring varied perspectives and approaches to solving problems. This diversity of thought is valuable on construction sites, where creative solutions can address complex issues efficiently.
Enhances Company Reputation
Companies that prioritize inclusion send a strong message to clients, partners, and potential employees that they value fairness and respect. This can lead to better client relationships and make the company an attractive choice for skilled workers.
Boosts Employee Satisfaction and Retention
Inclusive work environments are linked to higher job satisfaction and loyalty. When employees feel respected and valued, they are more likely to stay, reducing turnover rates and the costs associated with rehiring and training.
How Small Construction Companies Can Improve Inclusion
While small companies often operate with smaller budgets and fewer staff, there are still opportunities to include a wider range of employees:
- Commit to Open Hiring Practices: Small companies can start by actively seeking diverse candidates. Partnering with local organizations, attending job fairs, and posting on diverse job boards can attract underrepresented talent. Creating job descriptions that emphasize skills over specific experience helps cast a wider net for potential hires.
- Create a Positive, Inclusive Work Environment: Cultivating an inclusive culture means building a work environment where all employees feel respected and valued. For example:
- Open Communication: Encourage feedback and let employees know their voices are heard.
- Flexible Policies: When possible, accommodate workers who need specific hours or leave options, especially those with family obligations.
- Training: Provide training on unconscious bias and cultural sensitivity, which helps team members understand and value differences.
- Celebrate Within the Team: Acknowledging and celebrating cultural and personal milestones can help build a more inclusive workplace. Small gestures, like recognizing cultural holidays, birthdays, or team successes, show employees that they matter beyond their job roles.
- Foster Mentorship and Training Opportunities: Mentorship programs can be invaluable in helping employees, especially those from underrepresented groups, grow and thrive. Small companies can implement informal mentorship or peer-buddy systems, providing guidance and support for professional growth.
- Support Diverse Suppliers and Subcontractors: Working with diverse suppliers and subcontractors is another way to champion inclusion. By supporting women-owned, minority-owned, or veteran-owned businesses, smaller construction firms can contribute to a more inclusive industry and strengthen their network.
- Showcase Inclusion as Part of the Brand: Highlighting the company’s commitment to inclusion, whether on the website, in marketing materials, or in client conversations, can set a small firm apart from competitors. Transparency about inclusion efforts, such as showcasing diverse teams or sharing employee testimonials, can create a positive public image and attract a wider array of clients and partners.
Inclusion in the construction industry is crucial to building a stronger, more innovative workforce, and smaller companies have an essential role to play.
Even the smallest firms can make significant strides toward creating a more welcoming and equitable industry. By embracing these practices, construction companies can foster environments where every employee feels valued, ultimately benefiting the business, its workforce, and the community at large.
At Steadfast Entities, LLC, we’re proud to partner with IUOE Local 542 to connect you with trained heavy equipment operators and C&D Branch division members. Contact us today to eliminate your staffing worries and get the experienced operators you need to get your next job done right.